The critically acclaimed luxury wellness fragrance e11even, that doubles up as a mood enhancing skin nourishing treatment launches on 5 September at SpaceNK.
Global makeup artist Amanda Grossman and TV presenter Cat Deeley have joined forces together to create a unisex sustainably-made wellness fragrance called “e11even”. The unique perfume, hand-blended using the finest quality ingredients here in the UK, has had celebrities around the world begging Amanda to release the fragrance since she first started creating it. Eleven years in the making, long term friends Amanda and Cat’s vision was to create a beautiful, sustainable, clean fragrance brand for men and women to enjoy as part of their everyday life, to help elevate or balance mood and mindset. RRP £80 for 20ml.
The Fragrance – the “e11even effect”
Infamously a “secret blend” recipe that Amanda guards closely; the unmistakeable and addictive experience known as the #e11eveneffect bursts open on the skin with fresh top notes of rose and geranium, with a sparkling citrus note – then warms down to earthy patchouli woods from Indonesia, drying down to an almost ethereal veil of amber undertones. This functional fragrance that also acts as a skin treatment thanks to the stunning blend of nourishing oils such as Abyssinian, Jojoba and Peach Kernel Oil, has an immediate calming or lifting effect on the wearer and those around them.
The Background
e11even is a unisex fragrance oil, lovingly created by global makeup artist Amanda Grossman. Amanda launched the fragrance in partnership with her best friend and business partner Cat Deeley last year.
This unique blend of clean ingredients and pure essential oils is inspired by Amanda’s travels around the world, & has been the secret fragrance blend worn by her and her A-List clients. There are no parabens, alcohol or water, plus no colorants, emulsifiers, nitro musk, phthalates, polycyclic musk, macrocyclic musk, salicylates, glycol ethers or nitriles.
Little bespoke blends of the fragrance were used as part of Amanda’s makeup artistry ritual for her clients, to energise, calm, or ground them before the work ahead. The scent became synonymous with the experience and the energy of being backstage with Amanda, and as a result e11even has a cult following of loyal fans around the world. From Isabel Marant, Juliette Lewis, to Sam McKnight and Lena Dunham wearing it as her wedding day fragrance. Fast forward to today, the years of requests from clients has led to e11even’s arrival.
“I have spent a lifetime obsessed with scent, fragrances, smells. I wanted to create a fragrance that embodied the feelings that are conjured when travelling. I spent years translating and perfecting the blend, I wanted to create a timeless, trans-seasonal unisex scent. People have always remembered me by my perfume. e11even makes me feel like no other fragrance has before. It’s warm, woody, herbaceous aroma that blends to this uniquely crisp, clean note- is just addictive and unforgettable. Every person I have ever worked with, and people throughout my life have always asked for a sample – this is why we created #e11evenfragrance”. – Amanda Grossman, creator & co-founder of e11even.
“I have always adored fragrance, ever since I was a little girl. I remember when I first started working with Amanda, her energy was carried and enhanced by this amazing fragrance, which in turn made the experience of being around her captivating, the unique perfume embodying her compelling personality that can be at once both calming and energising. I’ve worn it for decades, e11even has become part of my lifestyle. We can’t wait for others to experience it.” – Cat Deeley, co-founder of e11even.
How To Use
As a sustainably created brand, e11even uses the finest quality ingredients that are also responsibly and ethically sourced, carefully encapsulated in a unique bio-photonic Glass rollerball to protect against the harmful effects of sunlight and to increase the ingredient’s potency and longevity through UV violet light.
The sleek glass rollerball allows the fragrance oil to be used in a number of ways. Aside from applying e11even to areas you would traditionally wear fragrance, the super portable-sized e11even can also be included in bathing routine, as a steam inhalant, as a body oil, or used on its own as a beard oil, a sleep aid or a pulse point enhancer. Cat and Amanda apply it to hair post-shower, or love to apply the oil to a tissue to scent clothes when travelling.
Worn by men and women alike, e11even has a beautiful effect on the wearer; enhancing and elevating any moment and place with its unique, simple, yet addictive fragrance. The fragrance somehow smells differently on every person who wears it, and also creates a different energy and mood for each person.
E11even fragrance launches 5TH September in SpaceNK, RRP £80.00 20 ml.
