Luxury British skin wellness brand ELEMIS opened its first-ever standalone store in the heart of Covent Garden’s Seven Dials neighbourhood on Saturday, 22nd June. Located at No. 23 Monmouth Street, this new store has immersed customers in the world of ELEMIS through interactive features such as a product play table and a sensorial scent experience. It also offers exclusive new facial treatments, is a hub for exclusive products, and provides a first look at new launches.
The store details :
- ELEMIS’ new store has been designed to bring their feel-good, sensorial skincare to life. Circular digital halo screens sitting above the product play table will bring the outside in by reflecting the British weather outside.
- A sensorial scent experience enables customers to immerse themselves in the captivating Original, Rose and Green Fig aromatics of ELEMIS’ bestselling Pro-Collagen Cleansing Balm.
- An LED kinetic wall surrounding the treatment area at the rear of the store features a bespoke organic pattern evoking the vibrational frequency of plants.
Sustainability
As a B Corp, ELEMIS is committed to using business as a force for good and creating a positive impact on people and the planet. Their Covent Garden store has been mindfully created using Durat, a sustainable material made from recycled post-industrial plastics, to make the store’s worktop surfaces and most materials have been sourced from the UK and Europe to minimise transport emissions. ELEMIS have also used energy-efficient LED lights throughout the store alongside an efficient air conditioning system. Staying true to their commitment to minimising their impact on the environment, a dedicated multi-brand recycling area named ‘Beauty Drop & Swap’ will feature in the store. Created in partnership with MYGroup, the area will provide a drop-off service where customers can recycle existing beauty product packaging in exchange for a complimentary Pro-Collagen Cleansing Balm 10g.
“As a beauty brand that’s rooted in British heritage, Covent Garden feels like the perfect home for our first-ever stand-alone store. We are delighted to bring our vision to life and create a multi-faceted space where even more people can experience our holistic approach to skin wellness and innovation.”
Susan Harvey, General Manager, ELEMIS
