ELEMIS is launching a 3-day immersive pop-up, from the 20th until the 23rd July, celebrating 10 years of its bestselling Pro-Collagen Cleansing Balm – 1 of which is sold every 10 seconds globally.
Susan Harvey, General Manager of ELEMIS UK describes the The ELEMIS Cleansing Lab as “a playground for skincare fanatics with sensorial touch points that will surprise and delight”.
Visitors can enjoy a variety of immersive experiences including a Scent Distillation Station, Balm Booth, and Research Area. The Cleansing Lab will also offer limited-edition Cleanse & Glow Facials, as well as the opportunity for visitors to learn more about the Pro-Collagen Cleansing Balm through Texture tester and Experimental Zone activations, where exclusive prizes will be on offer.
The pop-up will run from 11am – 6pm Friday 21st July to Sunday 23rd July at the Covent Garden Piazza.