Beyond the Internet... How to use physical retail to deepen customer relations and really build a community
Physical retail is far from dead – did you know that having a bricks and mortar store increases online traffic by 45% or that 82% of retail is still done in physical stores? And most importantly, 52% of consumers will rely on one touch point of physical retail as a source of brand awareness before they make a purchase.
Join Meredith Smith, Managing Innovation Consultant at Fluxx and Jibran Saleem-Sheikh, Brand Acquisition Manager at Landsec who will be reviewing the rising trend of Beauty brands using pop up retail space to further their brand communication.
We will share the latest case studies from KKW Beauty, Glossier and Kylie Beauty and other digital-first beauty brands moving into bricks and mortar and will discuss how your brand can use IRL space to compliment and drive your online growth.
Join the retail experts from Landsec to explore the benefits of physical retail in the digital era.
CEW Mentoring EventBeyond the Internet...
Tuesday 19th NovemberGood Housekeeping Institute21 – 25 St Anne’s CourtLondonW1F 0BJ
08.45–9.00 Registration and Networking09.00–10.00 Presentation and Q&A
Member Ticket: £39 + VAT