Join CEW and Google for a morning of Beauty Insights and Inspiration to help brands prepare for Peak, into 2025 and beyond. We'll explore how brands can adapt to win in today's beauty landscape, get the inside scoop on influencer marketing and best-in-class usage of GenAI in advertising.

Kathy Lee

• Winning Across the Messy Beauty Journey
  Kathy Lee, Google's Industry Lead for Luxury and Beauty, brings Google insights to the messy middle to reveal how consumers are exploring and evaluating new options across their purchase journey. Hear insights on how brands can adapt their strategies to rise above the noise in today's hyper-competitive beauty landscape.

Katja Morris and Siobhan James

• The Inside Scoop on Influencer Marketing
  Join Katja Morris, YouTube Shopping and Style Partner Manager, and Siobhan James, Founder of Method Management and Talent Manager to some of the UK's leading content creators, for behind-the-scenes intel into the beauty influencer space. Hear about the latest in shoppable video and how influencers are changing their content to better connect with their community.

• GenAI in Marketing - Google Marketing Case Study
  Saadia Hakim-Monero, Head of Consumer for Google Cloud UKI, will run through what Generative AI is and how it’s shaping the future of advertising - sharing the latest tools and case studies Google has launched to help brands to build more powerful media.
  

Date: Wednesday 13th November

Timings:

8:45am: Arrival and breakfast

9:15am: Insights Presentation

11:00am: End of Event

Address:

Google
6 Pancras Square
London
N1C 4AG

For all event enquiries please contact [email protected]