Makeup artist and CEW Lifetime Achiever Award recipient, Lisa Eldridge, has opened her namesake magnificence model’s first permanent house within the bustling magnificence halls of Selfridges.
Following the success of its website launch and two pop-up shops in London, Lisa Eldridge has launched exclusive-to-Selfridges concession stand of her namesake brand. Customers can now explore Lisa Eldridge’s range of “makeup must-haves”, including the brand’s bestselling Lip Colours and seamless complexion products.
“This is such a dream come true for me, as after I first moved to London to start my profession as a make-up artist, I labored on a make-up counter in Oxford Street – so to see my identify on a counter… let’s simply say it’s going to be emotional.
“At my first ever permanent counter,prospects can discover all of my merchandise first-hand, assisted by my staff of handpicked consultants, and take a look at all of the shades in addition to discovering some model new, EPIC launches, coming this summer time.” said Lisa Eldridge
In celebration of the opening of the permanent concession in Selfridges, Lisa and Selfridges will be hosting more pop-ups in London on 1 June, as well as at the Manchester Trafford from 19 June to 2 July, and Birmingham, from 10 July to 23 July.
At each of the events, the first lucky 200 customers will be gifted a limited-edition Lisa Eldridge Lip Colour.