Pre COVID-19, the beauty consumer and shopper landscape in the UK was evolving. New direct to consumer brands and marketplaces were changing the market. Consumers have been given more choice, and greater empowerment to compare and choose with the help of digital. COVID-19 has driven many new purchase behaviours as well as new attitudes and accelerated existing ones. We know there has been an uptick in eCommerce and online intent for the beauty industry, but how is it playing out for the consumer?
Join Google's Strategic Insights Manager and Beauty Analyst to share Google's most recent research (in collaboration with Trinity McQueen Market Research) on how COVID-19 has changed shopping in the UK for the beauty category.
This is an exclusive CEW event in collaboration with Google, so make sure to book early to avoid disappointment.
Wednesday 21st April 2021, 10:00-11:00
Justine is a Strategic Insights Lead at Google and is passionate about understanding consumer behaviour and attitudes, with 10 years experience turning consumer insights into actionable marketing strategy recommendations for leading global brands.
Ailis is the Beauty Insight Lead at Google UK. Coming from a background of social psychology and strategic planning, Ailis leverages Google Search and YouTube data to help UK Beauty advertisers gain insight into their key business challenges and changing consumer behaviours.