The beauty industry is more competitive than ever; there has been an influx of new brands, products, and celebrity collaborations in the past year. While beauty is considered an affordable luxury in a time of economic uncertainty, there has been an increasing concern over consumer fatigue. In addition, challenges remain as beauty is less reliant on media compared to the fashion industry, and this requires a much more nuanced, diversified Voice strategy.
Join CEW and Launchmetrics on Thursday 26th January for an analysis of over 700 top-performing beauty brands across colour cosmetics, skincare and fragrance to find out the biggest industry trends, winners and best practices from the beauty industry in S1 2022.
In this webinar, you’ll learn:
• The top beauty brands by MIV®
• The top biggest winners by growth in MIV®
• The top beauty enterprises by MIV® etc
• The social media platforms driving the biggest MIV® vs. the biggest growth
• What type of content resonates best with beauty audiences by platform
• Which celebrity beauty brands continue to win while others decline
Event Details
Date: Thursday 26th January 2023
Time: 16:00-17:00
For any event enquiries please contact [email protected]
