As you will know, your membership in CEW UK also gives you access to CEW in the US (www.cew.org) along with their events and resources. This week they have published this interesting report from Spate, which looks at the ingredients consumers have been searching for in beauty products; the focus is on the US market but nonetheless, there are insights across multiple categories which we think you will find interesting.
With Google search, consumers are using their easy access to knowledge to suss out the latest and greatest ingredients across beauty. This Top Rising Ingredients Report explores trending ingredients that consumers are searching for alongside the skincare, hair care, and body care categories and the top trending ingredients searched overall.
From new product development to marketing to social media, brands can leverage this data to listen and evolve based on consumers’ needs.
As consumers continue to educate themselves, consider ways to educate them on how to use ingredients most effectively and safely, whether in their body lotion or face serum. From ingredients crossing categories (niacinamide in body care, for example) to popular, multifunctional oils, explore this report to understand how to adapt alongside your consumers.
First published by CEW US.