The beauty and fashion industries don’t stand still. Propelled by digital transformation, the beauty and fashion retail world has quickly evolved to become more personalized and immersive. Consumer trends and preferences are also changing rapidly. Keeping up with evolving consumer expectations is essential to any brand’s success and staying on the pulse of the latest consumer trends across beauty, fashion, and technology can help brands create more meaningful and long-lasting connections with customers.
Artificial intelligence (AI) and augmented reality (AR) virtual try-on technologies help beauty and fashion brands of all sizes create unparalleled interactive shopping experiences for their consumers, taking personalization to new heights and opening doors to new growth opportunities.
Perfect Corp.’s YouCam suite of apps currently has over 1 billion downloads globally and offers thousands of beauty and fashion AR filters that consumers can try on virtually. In addition to providing consumers with a hyper-realistic and engaging virtual try-on experience, the YouCam community grants access to a wealth of big data and information on consumer trends and interests.
Perfect Corp.’s latest beauty and fashion trend report has analysed virtual try-on big data from 9 markets: The United States, UK, France, Germany, Spain, Brazil, Mexico, Japan and China to reveal the top trends around the world. From the hottest lip colour shades to the top eye makeup techniques and fashion accessories, this report dives deep into the beauty and fashion trends that consumers are loving right now. The unique insights presented in this report will help beauty brands calibrate their marketing efforts in accordance with current consumer preferences.
Key findings include:
- The type of routines that consumers are gravitating towards
- The most popular lip colour finishes and tones
- The top eye makeup categories with the highest number of virtual try-ons
- The rising popularity of fashion virtual try-on
- The importance of eyewear and jewellery within the virtual try-on space
You can download the report HERE