K-Beauty continues to lead the way in beauty innovation, setting the standard for trends that shape the industry – globally. But what does this mean for UK-based brands?

Join us for an exclusive event with Mintel on the 10th September as we dive into the cutting-edge world of K-Beauty and uncover what it can teach us about the future of innovation in beauty. The session, led by leading global market intelligence agency, Mintel and Black Swan Data, will include a 40-minute presentation, followed by a live Q&A, giving you the opportunity to ask questions and dive deeper into the trends shaping the market. 

Together, we’ll explore four key questions:

What innovations are happening in K-Beauty?

Why do they matter for UK brands?

How can we ensure these trends have staying power?

What do consumers really think about K-Beauty?

SPEAKERS

Allison James, VP of Professional Services and Datasets at Black Swan Data

Allison leads the Professional Services and Datasets teams at Black Swan Data, helping clients drive innovation through AI-powered trend predictions based on social and online data by analysing category conversations among millions of consumers.

Andrew McDougall, Director of Beauty & Personal Care Insights at Mintel 

Andrew is an analyst and director of insights in Beauty and Personal Care, specialising in consumer behaviour; working in the industry for over 15 years.

Lillie Ellis, Buying Director at LOOKFANTASTIC

Lillie's leading strategy and partnerships across a £500m Beauty business. With over 10 years in the retail industry, she works closely with global and emerging skincare brands to bring the most exciting products and trends to customers worldwide.

Lorna Radford, Award-Winning Cosmetic Scientist & Founder of Enkos Developments

Lorna Radford is Founder of Enkos Developments, a leading technical consultancy that offers bespoke formulation development for skincare and haircare brands. Enkos specialises in developing high performance products, which have won over 90 awards and counting. Lorna is half Korean and half British, and enjoys using a blend of her cultural insight and scientific expertise to help brands bridge the Korean and European beauty markets. She holds a first-class Master’s degree in Natural Sciences from Cambridge, achieved the highest ever score on the SCS Diploma, and won the CEW Young Achiever Award in 2018. She’s the Official Technical Advisor for in-cosmetics Global and Korea, and was led the development of the SCS Introduction to Cosmetic Science course.

Event Details

Location: 4 Playhouse Yard, London EC4V 5EX

Time: 4-5:45 pm

Key Takeaway: Learn how to leverage these insights to empower your brand strategies.