Last year, Function of Beauty came out with their Custom Shampoo & Conditioner Bases and #HairGoal Boosters, offering a personalised approach to addressing individual hair needs. Expanding on this concept, they’ve now introduced an array of custom leave-in treatments and styling products, empowering consumers to craft their own unique haircare formulas at home.
The latest additions to the Function of Beauty Family include Leave-in Treatment, Milk Mist, Texturising Spray, Styling Mousse,
Curl Cream, and Curls With Benefits Spray provide a comprehensive range of options for diverse hair types and styling preferences.
Tailored to specific hair needs, these products are formulated with carefully selected ingredients to deliver optimal results. Customers can choose to use them individually or blend them with up to three #HairGoal Boosters to further personalise their formulations. Moreover, customers can mix and match the #HairGoal Boosters they already use with their custom Shampoo & Conditioner Base, ensuring continuity and flexibility in their haircare routine.
The new collection became available in-store starting 18th February 2024, and is also accessible online via Boots.com. Function of Beauty stands out as the pioneering and exclusive customisable haircare brand offered at Boots, providing consumers with unprecedented control over their haircare regimen.
