Over the past twelve years, Gentleman’s Journal has cultivated one of the most premium and influential men’s luxury audiences in the world. Today, it stands as the ultimate lifestyle publication for the modern gentleman—a curated guide to the finer things in life and an understated manifesto on how to live well.
More than just a publication, Gentleman’s Journal is a club of sorts, uniting individuals with diverse yet shared interests, ambition, and natural curiosity. Our readers have a collective passion for style, grooming, design, watches, wine, politics, business, private travel, cars, yachts, property, technology, and art.
Following the success of the Gentleman’s Journal Grooming Awards in 2021, 2022, 2023, and 2024, the prestigious event returns for 2025, marking yet another milestone in celebrating excellence within the men’s grooming industry.
Over the years, these awards have evolved into an unmissable highlight for grooming brands and enthusiasts alike, recognising the innovation, craftsmanship, and creativity that define the sector.
As one of the most significant moments for grooming brands within Gentleman’s Journal each year, our annual awards showcase the very best in grooming across 13 meticulously curated categories. From skincare essentials to high-tech grooming gadgets, our expert panel rigorously assesses each category, covering premium haircare, advanced razors, indulgent cleansers, and rejuvenating scrubs.
To culminate the awards, the judges will also select one extraordinary product to receive the highest honour—the Hero Product of the year.
Winners of these prestigious awards will receive extensive coverage across Gentleman’s Journal print, online, and social media platforms, ensuring well-deserved recognition. In addition, award recipients will be invited to an exclusive post-awards breakfast event, offering both a celebration of their success and a valuable networking opportunity with key figures in the industry.
Whether you are a brand, a grooming enthusiast, or simply curious about the latest trends and standout products, the Gentleman’s Journal Grooming Awards 2025 promises to be an unmissable showcase of the very best in the industry.
The awards will take place in February 2025, with an independent panel of judges assessing up to six products per category. Each judge will evaluate the products and submit scores, which will then be collated to determine the overall winner and runner-up in each category.
Brands submitting products for consideration will be required to send up to three samples per product to a designated address (to be confirmed). These samples will be used for judging and, if successful, for editorial photography.
Except for the Best Legacy Fragrance category, all products entered must be new releases from after April 2024 and must not have been included in the 2024 Grooming Awards.
