This week, the team at brand elevation agency, Free The Birds have released their next generation trend horizons report – Crowsnest – with a spotlight on what’s ahead for haircare in 2024 and beyond.
In the report they explore the trends set to dominate as we move towards 2025, where significant growth potential lies, and the ways in which brands are tripping themselves up in this constantly shifting space.
Unlike other forecasting reports, this birds eye view recognises and categorise consumers into seven powerful archetypes and provides an understanding of their role and their influence in the sector, and what drives their spending habits.
