As a main partner of Cosmoprof Worldwide Bologna 2026, CEW UK will host a panel at the CosmoTalks stage on the 26th March (2-3pm), exploring how beauty brands successfully translate global strategy into local impact across the EMEA region.
From Global Vision to Local Impact: How Beauty Brands Win Across EMEA
Operating across EMEA requires more than a strong global vision. Today’s beauty brands must balance consistent brand identity with culturally relevant storytelling that resonates in diverse markets.
In this CosmoTalks session, industry experts will discuss how brands scale successfully across the region by decoding cultural nuances, local purchasing behaviours and evolving consumer expectations. From managing regional differences in training, price sensitivity and values to empowering local teams and creators, the conversation will explore how brands maintain consistency while connecting authentically with local audiences.
Moderated by Chanel Rivers of CEW UK, the panel will feature insights from leaders across product development, communications, retail and consumer intelligence:
Claire Marty, VP, Global Beauty Vertical at NielsenIQ
Kelly Marks, Founder & Director of PuRe PR
Natalia Ramade Lorente, Head of Product Development at The INKEY List
Sandra Vallow, Director of Merchandising – Beauty at QVC UK
The panel will also explore how hyper-connected consumers are reshaping the global customer journey – and what brands must do to remain relevant, credible and commercially successful at scale.
Register for the session here
Join us for Cosmoprof welcome drinks hosted by CEW, Superco, Apostle, & Klaviyo on 25th March, for an evening of great conversation and the opportunity to connect with new people. We’d love to see you there!
You can purchase tickets to Cosmoprof Bologna here.
