For every brand founder out there, this is the story you dream of.
Elsie Rutterford and Dominika Minarovic built BYBI, the world’s first carbon-negative skincare brand, secured millions in funding, launched into 1,841 Target stores, and ultimately sold their company in an incredible exit in 2024.
Next Thursday, CEW Board member Tash Courtenay-Smith will be sitting down with Elsie and Dominika as they share everything they wish they’d known—so you can learn from their journey and apply it to your own.
📅 Date: Thursday, 20th February
⏰ Time: 2PM GMT
- The funding journey: The highs, lows, and pivotal decisions that got them from angel investment to private equity
- Cash flow survival: How they managed supply chains, working capital, and avoided financial burnout.
- Exit strategy unlocked: What really happens when you sell a company—and the decisions that made the difference.
Who to Raise Capital From – The BYBI Funding Journey
Raising capital isn’t just about getting money – it’s about choosing the right investors at the right stage.
Elsie and Dominika will share highlights from their funding journey which included angel investors and seed funding, venture capital and series A growth, asset backed lending and finally their exit.
This isn’t just another finance talk. It’s a rare behind-the-scenes look at what it takes to build and sell a brand – straight from two founders who have done it.
SIGN UP HERE
(Tash’s live stream is co-hosted by Viable. Viable is designed to help founders and finance teams optimise for growth, profit and cash flow. See how Viable can save you both time and money — giving you the freedom to focus on what truly matters.
