Jo Malone London is making its foray into the wellness sector with the launch of the Care Collection. Drawing inspiration from the ancient Roman Baths, the brand has introduced a new range of products aimed at enhancing relaxation and self-care. To celebrate this, Jo Malone London has also unveiled its first-ever wellness treatment, available exclusively at AIRE Ancient Baths in London.
The Care Collection
The Care Collection features seven newly developed wellness products, designed to provide a holistic bathing and body care experience. The range, which will be exclusively available at Selfridges in 2025, includes:
- Purify Shower Gel
- Enrich Shower Cream
- Enrich Body Balm
- Restore Body Treatment Scrub
- Restore Body Oil
- Revitalising Exfoliating Soap
- Revitalise Body Gel-Cream
Each product in the collection has been crafted to evoke the essence of tranquillity, with formulations designed to cleanse, nourish, and restore the skin.
To complement the new range, Jo Malone London has introduced an exclusive wellness treatment in partnership with AIRE Ancient Baths. The Restorative Ritual takes inspiration from historic bathing traditions, aiming to provide a rejuvenating experience for both body and mind.
Guests will begin their journey by experiencing a series of seven different baths set at varying temperatures. These include:
Tepidarium – A warm bath designed for gradual relaxation and balance.
Caldarium – A hot bath to encourage deep muscle relaxation.
Frigidarium – A cold bath that refreshes and revitalises the body.
Following the thermal circuit, guests will undergo a 75-minute treatment, starting with a full-body exfoliation using the Restore Body Treatment Scrub on heated marble beds, then transitions into a 60-minute full-body massage, performed with the Restore Body Oil.
With the launch of the Care Collection and the introduction of its first wellness treatment, Jo Malone London is embracing a new dimension of self-care rooted in centuries-old traditions.
