Website Lisa Franklin

If you live and breathe marketing, we need to talk. We’re looking for a flexible and versatile marketer who will be responsible for the growth of our inbound sales channels.

Marketing manager responsibilities include tracking and analysing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity. To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects. Ultimately, you will help us build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.

Responsibilities.

The role

Develop strategies and tactics to drive qualified traffic
Deploy successful marketing campaigns and own their implementation from

ideation to execution
Experiment with a variety of organic and paid acquisition channels like content

creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
Produce valuable and engaging content for our website and blog that attracts and converts our target groups
Build strategic relationships and partner with key industry players, agencies and vendors
Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
Oversee and approve marketing material, from website banners to hard copy brochures and case studies
Measure and report on the performance of marketing campaigns, gain insight and assess against goals
Analyse consumer behaviour and adjust email and advertising campaigns accordingly

Requirements
Demonstrable experience in marketing in beauty/skincare industries together with the potential and attitude required to learn
Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
Solid knowledge of website analytics tools (e.g., Google Analytics, Netinsight, Omniture, WebTrends)
Experience in setting up and optimising Google Adwords campaigns
Numerically literate, comfortable working with numbers, making sense of

metrics and processing figures with spreadsheets
A sense of aesthetics and a love for great copy and communication
Up-to-date with the latest trends and best practices in online marketing and measurement
BSc/MSc degree in Marketing or related field

To apply for this job email your details to recruitment@lisafranklin.london.