• Full Time
  • London
  • 18/09/2424
  • Competitive

Website Veblen International

We are currently recruiting for a Senior Director, International Marketing & Communications, to join a global leader in the beauty industry, where you’ll drive innovative marketing strategies across the EMEA and APAC regions.

Based in the UK, this role offers the opportunity to collaborate closely with global and regional teams to enhance brand visibility, grow market share, and align local initiatives with the company’s global vision. You will oversee both professional and direct-to-consumer channels, shaping impactful communication strategies and working with key stakeholders to drive the company’s international presence. This is a rare opportunity for a seasoned marketing leader with experience in the prestige beauty sector to take the next step in their career. You’ll have the chance to lead a talented marketing team, contribute to international business strategy, and develop creative campaigns that elevate brand awareness in key markets. If you’re passionate about building global brands and eager to make a significant impact, this role could be the perfect fit.

A global leader in the beauty industry, this company is renowned for its pioneering and high-performance hair care products. With a strong presence in both professional and consumer markets, it has expanded rapidly across the globe. The company is committed to developing innovative solutions that promote healthy hair, combining cutting-edge science with sustainability. Their goal is to drive forward a dynamic and inclusive brand culture, powered by forward-thinking marketing and communication strategies.

The Senior Director, International Marketing & Communications will be instrumental in driving the company’s marketing efforts across the EMEA and APAC regions. Based in the UK, you will collaborate closely with global and regional teams to implement marketing initiatives that align with the broader company vision. The role involves overseeing both professional and consumer-facing channels, with the aim of increasing market share, boosting brand visibility, and supporting business growth. Reporting to the SVP of International, with a dotted line to the Global Integrated Marketing VP, you’ll play a vital part in shaping the company’s international presence.

RESPONSIBILITIES

Lead Marketing & Communications Strategy: Spearhead the development and execution of integrated marketing and communication strategies tailored to local markets, while ensuring alignment with the company’s global objectives.
Collaborative Leadership: Play an active role in international business planning and decision-making, working closely with senior leaders across various teams to ensure strategic cohesion.
Drive Brand Awareness: Develop and execute a comprehensive communication plan across print, digital, and social media platforms to enhance brand visibility in key international markets.
Category & Trade Management: Oversee the management of key product categories, ensuring the implementation of effective trade marketing and visual merchandising initiatives.
Retail & Consumer Engagement: Work alongside the Sales team to enhance the customer experience through innovative retail strategies, event planning, and customer engagement programmes.
Team Development: Build, manage, and nurture a talented marketing team, focusing on coaching and professional development to achieve departmental and business goals.

EXPERIENCE REQUIREMENTS

Previous marketing experience, preferably within the premium beauty industry.
Strong understanding of strategic marketing, communication, and sales within an international context.
Financial literacy, with the ability to interpret and manage complex data and budgets.
Creative mindset with strong organisational skills, capable of managing multiple projects.
Proven leadership skills, with experience in building and developing high-performing teams.
Excellent communication skills, both written and verbal, with the ability to work across different cultural contexts.

To speak with one of our consultants about this position please ‘Apply Now’.

 

To apply for this job email your details to d.pickles@veblen-int.com.