John Bell & Croyden, London’s iconic health and beauty retailer, has exclusively launched Rollr, a groundbreaking deodorant that merges luxury with sustainability. Created by visionary founder and CEW member Milo Pinckney, Rollr redefines personal care by delivering high-performance results while minimizing environmental impact.
Rollr’s innovative design includes refillable packaging and concentrated, zero-waste refills that last about two months. Users simply add water at home, reducing packaging production, shipping, and recycling needs by 90% compared to conventional deodorants. This eco-conscious approach is paired with advanced natural ingredients, including prebiotics and probiotics to balance skin bacteria and mineral salts to reduce sweat without blocking pores.
Beyond functionality, Rollr offers a unique sensory experience. Each deodorant features a gemstone applicator—such as Rose Quartz, Blue Dumortierite, or Green Aventurine—believed to provide wellness benefits like emotional healing, mental clarity, or grounding. This touch of indulgence elevates deodorant from a daily chore to a moment of self-care.
“Rollr isn’t just about sustainability; it’s about transforming deodorant into something truly luxurious,” says Founder and CEW Member Milo Pinckney. “We all use deodorant for most of our lives, so why shouldn’t it feel extraordinary?”
Alexander Johnston, General Manager of John Bell & Croyden, highlights the product’s significance: “Rollr perfectly combines innovation, luxury, and sustainability. We are proud to be the exclusive launch partner for such a transformative product.”
Available exclusively at John Bell & Croyden’s flagship store on Wigmore Street, London, Rollr represents a new era in personal care, where luxury meets responsibility.
