The brand will launch this week with a core collection of intelligent and joyful luxury body care heroes, alongside refills, body tools and lifestyle accessories launching this summer. After all, why should the face have all the fun.
Joonbyrd redefines everything that we have come to expect from dermatologist-led brands, living in the synergistic interplay of serious dermatological science, joyful nostalgia and the biology of wellness. Inspired by Alexis’s Persian roots – ‘Joon’ means soul, spirit and life in Farsi, her grandmother’s native language. The brand forges a new category of Affective Wellness™, a state of holistic, emotional wellbeing characterized by the cultivation of positive feeling, individual fulfilment, and deep resilience. This concept is central to the mission of the brand, which is to deliver joy with purpose through mood-boosting, performance-driven formulations that tap into the mind-body connection.
The completely bespoke formulas are powered by ALXMD04™ technology, comprised of four unique formulation pillars: high-grade hardworking actives, microbiome support, skin-enriching botanical extracts, and functional enhancers to combat stress, improve microcirculation and boost mood. Each product in the Joonbyrd collection is designed to tell a unique story that is imbued with joy and nostalgia. From the sumptuous textures and uniquely gourmand scent profiles that stir the senses, to the eye-catching packaging that has been carefully considered to celebrate both form and function, there is pleasure in every squeeze, happiness in every fingerful, and love under every lid.
Joonbyrd will launch on joonbyrd.com on April 17th and exclusively at Space NK from June 11th
