K18 is delighted to announce a new ambassador partnership with internationally recognised hair expert and trend forecaster Tom Smith. Renowned for his forward thinking approach to hair longevity, education and viral trend innovation, Smith joins K18 at a defining moment for the future of hair health.
This collaboration represents a significant new chapter for Smith, whose work across artistry, science and cultural insight has established him as one of the most influential voices in contemporary hairdressing. In alignment with K18’s mission to progress the industry through breakthrough biotechnology and education led by stylists, Smith will work closely with the brand on trend forecasting, professional education, global campaigns and strategic storytelling. The partnership reflects a shared commitment to redefining what is possible in hair repair and innovation.
“K18’s approach is the future of haircare; its industry leading biotechnology makes the impossible possible for both professionals and consumers around the world. Its science-driven, results-focused products reverse hair damage at a molecular level, for true repair that brings hair back to a like-new state. I’m delighted to be partnering with K18 as a global ambassador” says Smith.
The partnership launches at a landmark point in Smith’s career, coinciding with the opening of AEVUM, his pioneering new London salon co founded with leading stylist and industry educator Chris Donohue. AEVUM is set to redefine the modern salon experience by combining advanced biotechnology with a holistic, hair health focused philosophy.
K18 will feature throughout AEVUM’s service menu and retail offering, further embedding the brand within Smith and Donohue’s modern, health first approach to hairdressing.
As a highly trusted educator whose audience spans both the professional industry and mainstream culture, Smith will support K18 in shaping conversations around hair health, damage prevention and next generation repair.
“Tom’s influence on the hair industry is unmatched. He brings a rare combination of artistry, technical expertise and cultural understanding. His voice will elevate the way we speak about hair health, longevity and molecular repair and we’re thrilled to partner with someone who shares our commitment to empowering stylists through science, innovation and education.” says Suveen Sahib, K18’s Co Founder and CEO.
