This weekend, Korean beauty brand Laneige is returning to London with its second UK pop-up, this time hosted at The Piazza, Covent Garden. Taking place on Saturday 17th and Sunday 18th May, the event is open to the public from 11am on Saturday and from 10am on Sunday.
The pop-up marks the launch of Laneige’s Glaze Craze Tinted Lip Serums, including the debut of a new shade, Maple Glaze, which is now available exclusively on Lookfantastic.com.
The event blends product exploration with playful activations. Visitors can expect custom-designed, limited-edition T-shirts, collectible keychains, and themed glazed doughnuts – each inspired by the lip serum shades.
Positioned as a weekend of indulgence, the pop-up highlights Laneige’s focus on merging skincare and makeup, offering consumers an immersive way to experience the brand’s latest innovations.
