The beauty industry is undergoing a transformative shift, embracing the concept of longevity and redefining standards of beauty in the context of ageing populations. As global demographics are ageing, with an expected 1 in 6 people in the world aged 60 years or over by 2030, the beauty industry is at a crucial turning point. Demographic shifts toward an ageing population are driving change and within the beauty industry, consumer demand for health and vitality-enhancing products is growing, leading to a shift towards preventive skincare and wellness solutions. This shift in mindset is also challenging the industry’s traditional youth-centric approaches as brands look to reposition themselves to cater to consumers of all ages, offering inclusive solutions that address specific concerns for all ages.
Discussed across industries, researched extensively across the world, and even trending on social media, “longevity” is now more than just a buzzword and is significantly impacting some of the latest innovations within the industry. But what exactly does longevity mean in the context of beauty, and how is it reshaping the market today? While research into longevity is yielding breakthroughs within the industry, it also raises ethical, economic, and ecological concerns as to how accessible such advances will be and how they may impact global economies and the planet.
To explore such implications, BEAUTYSTREAMS, the global beauty industry reference, is hosting a dedicated symposium in Paris, France on “LIFELONG CARE: The Changing Face of Beauty in the Age of Longevity.” A myriad of questions come to the fore with this new era of longevity beauty: How can our industry help enhance consumers’ physical and mental health across their life’s journey? Can hormonal shifts be seen as positive milestones rather than undesirable complications? Why do certain cultures still cling to youthful ideals while others celebrate age?
Take a look at BEAUTYSTREAMS’ dedicated white paper and how this new era is shaping the beauty industry, HERE
