Luna Daily, the microbiome-balancing body care brand, has officially launched in M&S Beauty Halls across the UK and online. Designed for use on all body parts, the brand offers inclusive daily care solutions, catering to different life stages, including motherhood and menopause.
Founded by Katy Cottam, Luna Daily was created to challenge traditional ‘feminine hygiene’ perceptions and provide a more modern approach to personal care. The entire range is developed in collaboration with gynaecologists and dermatologists, featuring pH-balancing formulas with naturally caring ingredients. The products are free from allergens, sulphates, parabens, and are both vegan and cruelty-free.
Katy Cottam, Founder of Luna Daily, commented: “I am so thrilled to be partnering with M&S as a leading beauty retailer driving forward beauty & wellness categories, helping us reach core customers who already know & love M&S. The retail environment is so integral to helping us redefine once taboo categories and consumer shopping behaviour and it’s a huge moment to be launching into M&S in-store and online alongside established beauty categories. The timing is perfectly aligned to M&S’s own beauty reinvention, and I’m proud to be part of it.”
Products in the Luna Daily Range
- The Everywhere Spray-to-Wipe
- The Everywhere Oil
- The Everywhere Wash
- The Everywhere (No) Soap
- The Everywhere Lotion & Exfoliator
Motherhood Range
Luna Daily also offers a Motherhood range, including The Pregnancy & New Mum Kit, which has been developed with medical professionals, including a pelvic floor physiotherapist. This kit includes a Post-Birth Soothing Spray, Perineal Prep Oil, The Everywhere Motherhood Wash, Nip + Lip Balm and The Skin Support Oil
James Mugford, Head of M&S Beauty, stated: “As we continue our approach to being a trusted editor, M&S Beauty are delighted to be introducing pioneering brand Luna Daily. Their revolutionary microbiome-balancing body care for all skin, even your most intimate, is designed for women of all ages and stages in life, representing a unique and relevant addition to our growing roster of exciting brands.”
This launch marks a significant step for Luna Daily, as it enters a retail space that is evolving to accommodate modern beauty and wellness needs.
