Gillian Waddell

Managing Director of Fuel PR International

Why is CEW membership important to you?

I’ve been a member of CEW for many years now – the industry has evolved greatly during this time. CEW is a critical platform for those working within the industry. It offers hugely valuable opportunities to increase and improve personal and professional knowledge, experience and insights; to interact and engage with beauty brands and industry companies nationally and internationally; and of course to make new friendships and working relationships. And CEW is glamourous and fun! So no surprise it’s a hot ticket all around!

What do you love most about working in the beauty industry?

The beauty industry is wonderful because it is so dynamic. Every person, every brand, every company is entirely focused on doing their very best. Everyone is enormously committed and immersed in their ideas and considerations for their work, everyone is keen to set new standards and constantly raise the bar. Beauty is a very fast moving industry which encourages and fosters new thinking, passion and energy. It’s really unique, and we are all very lucky to be involved in the beauty industry.

What are you most excited about for your business in the next twelve months?

PR remains our core business here at Fuel but over the past few years we’ve been growing our range of services to meet widening client needs. So we now offer marketing and regulatory services along with our Fuel for Amazon brand practice which helps brands to increase their growth and commercial success on Amazon. Recently we’ve launched a talent division so our business is growing and changing which is exciting!

What advice would you give to someone starting in the industry today?

Do absolutely everything you can possibly lay your hands on! Meet as many people as you can, learn as much as you can, get really stuck in. It does not really matter what mistakes you make – everything almost always works out in the end, and you will have great fun learning and living along the way.

From your perspective, what is the biggest challenge for the beauty industry in the next two years?

Probably transparency and visibility all the way back to origin. Consumer demands and interests mean that beauty brands are having to really examine what they do, why they do it and how they do it. It’s great for the consumer – but it does mean that the industry has to stay on its toes in terms of anticipating and meeting advanced consumer requirements.

What is the most important piece of advice you have been given in your career?

A is for Attitude!