Jonny Grubin

Founder & CEO SoPost

Why is CEW membership important to you?

I've been a member for 6 years and this is one of the communities that I get the most value out of. The network within CEW is really amazing and I've got so much out of the events. The broad range of topics covered, and the networking opportunities, are things that I particularly enjoy. CEW is such a well-respected organisation, and being a member, it's obvious why.

How do you spend your time when you're not working?

I normally travel a lot, but through lockdown I've been doing a lot of running and cooking, as well as exploring different parts of London. I'm hoping that these are habits that stay!

What are your three desert island beauty products?

Sun cream would probably be the most useful, but that aside I'll go with: YSL Y fragrance Geo F Trumper Skin Food Kiehl's Facial Fuel (the cleanser and the moisturiser!)

What's the most important piece of advice you have been given during your career?

"Choose the path of least resistance." There are a lot of different roads to the destination you're aiming for, particularly if you think creatively about it. I've found that looking critically at what I'm really trying to do has highlighted other ways of doing things, which have been much more successful than struggling for months or years on end without much progress.