Neal’s Yard Remedies has reopened its Covent Garden flagship store following a redesign that reflects changing consumer expectations around wellbeing, sustainability and experiential retail. The site has traded in Neal’s Yard for almost 45 years and remains a key location for the British heritage brand.
Reopened on 13 November, the refreshed store features a lighter, more open layout designed to encourage customers to spend time engaging with products and services. The interior uses natural, sustainably sourced materials, including a preserved oak tree at the centre of the space, referencing the brands philosophy of balancing inner health and outer beauty. Neal’s Yard Remedies’ signature blue glass bottles and ceramic tiles connect the new interior with its apothecary heritage, while a central limestone sink allows customers to trial products.
The flagship introduces The Covent Garden Collection, with heritage products presented in updated packaging, alongside new labels across bestselling ranges that reinterpret traditional apothecary design in a contemporary way.
Commenting on the relaunch, CEO and co-owner Anabel Kindersley said “Our Covent Garden relaunch is deeply personal to me. This iconic store was once a place where I came to seek expertise and trusted advice, long before I became co-owner of Neal’s Yard Remedies. It was a place of discovery and it remains so today. Our reimagined store embodies the sanctuary we’ve always dreamt of creating for our customers. A thoughtful homage to community, care and calm, we’re so excited to introduce a modern space that honours our apothecary roots while encouraging our customers to seek expertise, reconnect with nature and be more in touch with their senses and wellbeing than ever before.”
Beyond retail, the store places greater emphasis on services and experiences, including complimentary aromatherapy consultations, bookable treatments and a programme of workshops and seasonal events. The reopening reflects a wider industry shift towards immersive retail spaces that combine product, expertise and wellbeing.
