OLAPLEX has revealed its new brand campaign, Designed to Defy, showcasing the brand’s commitment to healthy hair and limitless styling potential. Building on its innovative bond-building technology, the campaign highlights how OLAPLEX empowers both professionals and consumers with the confidence of healthy, beautiful hair.
The cinematic campaign features actress Nicola Coughlan, creative entrepreneur Jenna Lyons, and Olympic gold medalist Sydney McLaughlin-Levrone, each defying expectations in their respective fields. The film captures authentic moments with their personal stylists, celebrating the transformative power of healthy hair. The stylists featured, including Halley Brisker, Jenna Perry, and Naeemah LaFond, are part of OLAPLEX’s PRO stylist community.
Designed to Defy reflects OLAPLEX’s philosophy of pushing boundaries in hair care. “When the industry said ‘You can’t do that with hair,’ our patented bond-building technology gave professionals the power to transform hair and consumers the freedom to style without limits,” said Amanda Baldwin, CEO of OLAPLEX. “OLAPLEX pushed past those boundaries, proving there are no limits to what hair care can achieve. This campaign brings that fearless spirit to the forefront, reaffirming OLAPLEX as the brand that shows incredible style and healthy hair can coexist.”
This campaign is OLAPLEX’s first ever multi-channel brand initiative and introduces the new No.0.5 Scalp Longevity Treatment, a scalp serum designed to support long-term scalp and hair health.
For more information, visit OLAPLEX’s official website.
