Omani haute perfumery house Amouage has introduced its newest boutique, The Tent, located within Harrods’ Salon de Parfums in London.
Drawing inspiration from the Bedouin tent, the boutique’s design embodies the warmth of Omani hospitality, creating a multi-sensory and immersive experience. Upon entry, metallic curtains resembling flowing fabric lead guests into a space defined by curved walls, leather seating, and soft, ambient lighting, evoking a calm and refined atmosphere. Inside, polished aluminium accents meet mahogany marquetry, blending modern sophistication with timeless craftsmanship.
At the heart of the boutique lies a sculptural ceiling installation and interactive consultation table equipped with RFID technology. This feature enables visitors to explore the brand’s olfactory universe by selecting objects symbolizing different fragrance families, notes, and intensity levels.
The boutique offers Amouage’s complete collection—including Eaux de Parfum, Attars, Extraits, and Essences—alongside Harrods-exclusive creations available in bespoke flacons. It also presents an exclusive display of the Royal Drops collection, a limited-edition series of perfumes aged for six months in oakwood barrels infused with alcohol, representing the pinnacle of the brand’s artistry.
Sayyid Khalid bin Hamad Al Busaidi, Chairman of Amouage, said: “Opening a petite boutique at Harrods’ Salon De Parfums is a truly momentous occasion for us. It is an opportunity to share all of the values we hold most dear with an incredibly discerning clientele. It allows us to celebrate our passion for tireless, unflinching craftsmanship. And it is also the ideal setting from which to present the unique pieces that make up the Royal Drops.”
The launch attempts to reinforce the brand’s position within the high-end fragrance market while providing a distinctive London destination for exploration of its perfumes.
Renaud Salmon, Chief Creative Officer at Amouage, said: “For our Harrods petite boutique, we wanted our clients to feel that they were genuinely entering into our world.
“We wanted them to experience not just the beauty of our creations, but also the beauty of the hospitality for which Oman is so deservedly celebrated. So we decided that the most touching and most memorable way to achieve this would be by creating the petite boutique as a Bedouin tent – a place where guests can find refuge.”
Founded in 1983, Amouage has established a global reputation for refined, artistic perfumery, blending Eastern heritage with contemporary luxury.
