Paul Mitchell has appointed Paris Hilton as its new Global Ambassador, unveiling a year-long partnership that will include a multi-channel campaign focused on beauty, confidence and reinvention.
The campaign, Paul Mitchell x Paris Hilton, will run across digital, social and in-store platforms. It will feature refreshed packaging, new product innovations and a series of looks created by celebrity hairstylist and Paul Mitchell School graduate Sienree Du. Supporting content will include tutorials, behind-the-scenes footage and expert tips designed to showcase the brand’s product range.
The visuals are positioned as a mix of luxury and playfulness, presenting Hilton in a variety of settings while highlighting key Paul Mitchell styling essentials. Both Hilton and Paul Mitchell have stated a commitment to driving positive change within the industry and beyond, reinforcing the idea that beauty encompasses more than appearance alone.
Michaeline DeJoria, Chief Executive Officer of John Paul Mitchell Systems, commented:
“Paris Hilton has been setting trends and breaking boundaries for decades. Her passion for beauty, authenticity and giving back aligns perfectly with our values. We’re excited to partner with an icon who not only defines style but also champions purpose.”
Paris Hilton said:
“I’ve used Paul Mitchell products for years and they always leave me feeling confident and glamorous. This campaign is about celebrating individuality, supporting causes close to my heart, and having fun with your look. I can’t wait for fans to see everything we’ve created together.”
The Paul Mitchell x Paris Hilton collaboration will continue throughout the year with further activations and exclusive content planned.
