This month Perfect Corp. released their latest white paper, ‘How Virtual Try-On is Revolutionizing the Customer Experience.’
In their earlier white paper, ‘Beauty Tech: The Complete Guide 2021‘ Perfect Corp. provided an overview of the artificial intelligence (AI) and augmented reality (AR) technologies that are giving customers the ability to look into their mobile devices or computer screens and dive into AI-powered AR virtual try-on experiences.
The latest white paper builds upon the first paper by providing a closer look at the AI and AR technologies used, and at the different ways in which the Beauty Industry is deploying this powerful technology for its customers to enjoy:
- Putting Leading Edge Virtual Try-On Technology to Work
- ‘Beauty Tech’ – What Beauty Brands Have to Say
- Virtual Try-On Real-World Applications
- Omnichannel Touchpoints: A Wealth of Deployment Options
- The Real-World Value of Bringing AI-Powered AR to Beauty Tech
“These experiences can be so hyper-realistic that for users the app may seem like a magical mirror—allowing them to change hair colour, lips, brows, eye colour or foundations instantly with a few taps of a finger. It is difficult to overstate the impact this magical mirror experience has on customers, and the enormity of opportunity this provides for the Beauty Industry. Done well, AI-powered AR can completely enchant users, whether engaging them with just your own brands, or participating in a virtual try-on marketplace that enables consumers to try on products from a range of vendors—creating their own looks. Either way, augmented reality virtual try-on transforms the online beauty shopping experience into a journey of exploration and entertainment… entertainment so captivating that dwell time soars, as do sales.”
To view this white paper and to find out more please click here.