Perfect Corp., the world’s leading global beauty tech solutions provider and developer of the world’s most advanced augmented reality (AR) and artificial intelligence (AI)-powered virtual beauty try-on technologies, has released its Q4 Global Beauty Trend Report. The report explores the biggest consumer makeup and colour trends as the world emerges from the pandemic.
The latest trend report analyses big data sourced from Perfect Corp.’s award-winning YouCam Makeup app and features insights from nine key regions including the United States, the U.K, France, Germany, Spain, Mexico, Brazil, China, and Japan. As the world emerges from the pandemic, consumers are embracing beauty routines again and makeup trends are evolving. Consumers have also shifted to a digital-first mindset and are seeking virtual product advice and beauty consultations from brands. The findings can help beauty and skincare brands adapt their offerings to meet the needs of the post-Covid consumer.
