Pinterest’s Not-Yet-Trending Report for 2026 is back, giving beauty lovers a glimpse into the looks that will define the next year. From cool-toned sophistication to intergalactic glamour, Gen Z and Millennials are leading the way in bold, playful, and sensory-forward beauty trends. Here’s what’s on the horizon:
Subzero Sophistication – Cool Blue Colour
In 2026, expect a chill wave across makeup and fashion. Cool tones are taking over, from glacier-inspired accessories to icy eyeshadow shades. Gen Z and Millennials are bringing a frosty elegance to beauty, proving that subzero doesn’t mean subdued.
Extraterrestrial Glam
Cosmic beauty is landing, complete with holographic highlighters, opalescent eyeshadow that mimics moon dust, and futuristic silhouettes. Think sci-fi chic for the face – intergalactic glam is the ultimate expression of out-of-this-world creativity.
Gimme Gummy
Tactile beauty is trending, with ASMR-inspired textures everywhere. From bendy phone cases and elastic cheek tints to rubberized nail art and 3D jewelry, the emphasis is on playful, touchable textures. Expect products that are as fun to feel as they are to wear.
Glitchy Glam
Symmetry is out. Mismatched manicures, dual-toned lipsticks, and two-toned eyeshadow dominate the beauty scene. Gen Z and Millennials are embracing imperfection with intentional, bold choices that turn traditional rules of makeup upside down.
Scent Stacking
Personalized fragrance is on the rise. Rather than sticking to one signature scent, this trend encourages layering oils and perfumes to craft bespoke aromas.
Vamp Romantic
After-dark aesthetics take center stage with a touch of glamour. Jet-black nails, smudged smokey eyes, and romantic goth hairstyles define this trend. Beauty embraces both haunting and heartbreak, blending drama with shine.
From frosty tones to intergalactic makeup, playful textures, and scent layering, Pinterest’s 2026 beauty trends promise a year of fearless self-expression. For brands, creators, and beauty enthusiasts, it’s time to get inspired – and maybe even a little icy.
Download the full report here.
