REHAB, a British haircare brand founded by Vicky Ellis and Anastasia Tozer, has expanded its retail footprint by launching in 150 Sainsbury’s stores across the UK. This milestone marks a significant step in REHAB’s growth strategy, as it continues to make its products more accessible to consumers through major high-street retailers.
The brand, known for its innovative haircare solutions and stylish accessories, has already secured partnerships with Selfridges and Boots earlier this year. By entering Sainsbury’s, REHAB is broadening its reach to mainstream shoppers, offering a mix of high-quality and affordable haircare essentials. Some of its standout products include the Silk Heatless Curler, designed to create effortless waves without heat damage, the Scalp Massaging Brush to promote healthy hair growth, Hair Oil Capsules for nourishment, and the Hair Tamer Gel, a go-to solution for sleek hairstyles.
REHAB’s rapid success has been bolstered by the support of TV personality Stacey Solomon, who became an official partner and investor in late 2023. Solomon, a long-time fan of the brand, has helped raise awareness among her vast social media following, further cementing REHAB’s position as a go-to haircare brand.
Ellis and Tozer have expressed their excitement about the Sainsbury’s expansion, attributing the achievement to their dedicated customers and growing community. They believe this move will help more people discover and experience REHAB’s products, reinforcing their mission to provide innovative yet affordable hair solutions for everyday consumers.
With its continued retail expansion and strong backing from influential figures, REHAB is positioning itself as a rising star in the UK’s haircare market.
