US skincare brand INNBEAUTY Project is launching in the UK, available exclusively at Sephora from 16 July. The rollout marks a significant step in the brand’s international growth strategy.
Founded in 2019 by industry experts Jen Shane and Alisa Metzger, INNBEAUTY Project aims to deliver high-performance, science-backed skincare at accessible prices. Each product undergoes rigorous third-party clinical testing, with substantial investment in research and formulation.
The brand’s 25-product range is designed to target multiple skin concerns across all ages and skin types. Key products include Extreme Cream, Extreme Cream Eye, and Calm the Red Down.
By sourcing its own ingredients and streamlining supply chains, INNBEAUTY Project is able to prioritise efficacy and innovation while keeping prices attainable.
The exclusive UK launch through Sephora adds to the retailer’s curated line-up of brands that combine clinical results with inclusive positioning – bringing a new option for consumers seeking proven skincare solutions without premium price tags.
