SoPost has partnered with packaging solutions company Aptar Beauty to provide a more sustainable and efficient product sampling experience while enhancing the customer journey.
By integrating Aptar Beauty’s expertise in designing and producing sampling products with SoPost’s digital sampling knowledge and logistical capabilities, the collaboration aims to create “exciting new marketing opportunities for brands and retailers.”
In this partnership, Aptar Beauty is responsible for manufacturing the samples, while SoPost oversees the development and management of digital sampling campaigns, handles distribution logistics, and tracks campaign performance.
Aptar and SoPost share a common goal: transforming product sampling by making it more efficient and sustainable while optimising the customer experience. The groundbreaking new partnership provides a holistic and sustainable sampling solution, from product manufacturing to audience targeting and sample fulfilment. Aptar Beauty manufactures samples, while SoPost develops and manages the digital sampling campaigns, handles distribution logistics and monitors campaign performance.
“Our partnership with SoPost adds real value for our clients. By collaborating on brand projects early on, we can help them plan future marketing campaigns, recommending the right sample format for the right distribution channel.”
– Savéria Guelfucci, Marketing Manager Turnkey Solutions by Aptar BeautyTM
Jonny Grubin, Founder and CEO of SoPost, said: “Our goal is to craft seamless sampling experiences.
“By combining Aptar Beauty’s second-to-none production capability, SoPost’s best-in-class technology and distribution network, and MEMO Paris’s high-end products, we’re ensuring that the right consumers receive a personalised sampling experience in the right environments, leaving a lasting impression.”
Aptar Beauty offers a range of adaptable sample formats, including lightweight, paper-based options with different sizes and finishes. Meanwhile, SoPost leverages “cutting-edge” technology to streamline the entire sampling process for brands like Memo Paris, allowing them to produce fewer samples but distribute them more effectively, adding “significant value” to Aptar Beauty’s sampling services.
Arthur Courtois-d’Auzac, Head of Digital at Memo Paris, said: “We strive for each interaction with our brand to be enjoyable and memorable, and product sampling is a key point of contact in our brand experience.
“SoPost and Aptar Beauty not only cover the international sampling experience end-to-end; they also share our mission, which is why we chose to work with them. This partnership allowed us to target the right people and improve our customer experience in a profitable and efficient manner while minimising waste and maximising return on investment.”
