The fragrance category is evolving quickly with new scent profiles, layering behaviours, and discovery-driven formats reshaping how consumers explore and wear fragrance. To stay ahead, brands and agencies need a clear view into what’s trending now, what’s accelerating, and what consumers are gravitating toward next. That’s why Spate launched its 2026 Fragrance Report, a deep dive into the fragrance trends, scent notes, and brands capturing consumer attention across Google, TikTok, and Instagram. This report highlights the fragrance profiles gaining momentum, the product landscape fueling discovery, and the brands defining the category today.
In this report, you’ll uncover:
• The top fragrance trends gaining traction across search and social
• The notes and scent profiles shaping consumer preferences
• The brands leading consumer interest across fragrance categories
• Spate insights to help brands identify growth opportunities and stay relevant
