This year Stila celebrates its 30th anniversary and has kicked off a year-long celebration to celebrate this milestone birthday.
Admired by dedicated fans who have long considered it a classic and with newcomers discovering Stila’s allure for the first time during this milestone event, Stila is also addressing the question, “Where Has Stila Been?” through an exciting new social media campaign.
Born in the 90s and created by make-up artist Jeanine Lobell, Stila got its start backstage when it first hit the runway with brilliant multi-taskers that became instant cult products. Makeup artist developed, these go-to products were soon popping up in every makeup artist kit – but the appeal went beyond the runway with foolproof formulas that were all about effortless versatility and creativity with zero pretentiousness. Stila was for everybody. Fast forward to now and that invitation for play and playing up any look whether you’re a pro or a newbie is still at the heart of the brand tagline: ‘Come and Play, It’s the Stila Way’.
Stila Classics
The multi-award-winning Stay All Day® Waterproof Liquid Eye Liner leads the way when it comes to budge-proof, smudge-proof, one-stroke application that makes any line a breeze – including a classic winged look. There’s also a whole collection of liners in a range of formulas, finishes, shades and tips to create any eye look imaginable.
Plumping Lip Glaze – Stila made big news in the lip gloss category with this plumpy glossy glaze in an innovative lip clicking pen. Amazing lips are still just a click away.
Convertible Color – A master multi-tasker, this dream cream is beloved for its seamless flush of color for lips and cheeks in a cute take-anywhere compact. It’s been a makeup artist kit staple right from the start.
Stay All Day® Liquid Lipstick – Considered the first liquid lipstick on the market, this is a definite milestone product and a major beauty breakthrough. Fans can’t get enough of this creamy, full-coverage, comfy color classic.
Kitten Eye Shadow – A total icon, this soft shimmer shadow is pretty much loved by everyone for its universal rose-champagne shade and eye brightening powers. A go-to for years, Kitten has been around for some major life moments, too! Here’s a recent comment on social media:
One Step Correct – In the world of brimming-with-benefits products, this priming perfector is pretty genius. Designed for all skin types and tones, this classic color-corrects, brightens, nourishes and balances skin as it primes for a flawless look.
Glitter & Glow Liquid Eye Shadow – Nobody does sparkle better than Stila. This award winner brings the perfect combination of luster and shimmer to many an iconic eye look, hence its legions of hardcore fans. Lightweight and longwearing, this must-have has achieved classic status, for sure.
New Stila Launches and WinnersÂ
“Product innovation and multi-tasking are always the inspiration as we look for new ways to encourage the artist in you. Here are some new Stila stars making a splash right now.”
NEW Stay All Day® Smudge & Set
Waterproof Gel Eye Liner. This ultimate-no-budge pencil raises the bar on versatility, promising the perfect line plus the best smudginess and blending as a shadow.
NEW Blush & Bronze Hydro-Blur Cheek Duo
A genius blush, bronze & contour in one was just awarded the Holy Grail Award from Cosmopolitan Magazine.
NEW Heaven’s Hue Hydro-Luminator
Kissed with a play-with-light formula for all skin tones and applied multiple ways.
ARTSY IN ALL WAYS
Stila has always embraced creativity, positivity – and fun. Our iconic Stila Girl illustrations capture that spirit and offer another wink to our artistic roots. To celebrate this milestone birthday, Jeffery Fulvimari, Stila’s original illustrator is back with new creations for our upcoming Holiday campaign. Look for these new (and collectible!) gift set illustrations to wrap up a big year.
To visit the Stila website and discover the full collection please click here.
