Saman Ali, founder of Beauty Cleanse, is transforming the skincare industry by merging ancient healing practices with cutting-edge science. Inspired by her personal journey to heal her damaged skin barrier, Saman’s mission is to simplify skincare and combat the modern-day challenges of skin stress caused by overuse of harsh products.
“My skin was inflamed, pigmented, and unbalanced due to product overload,” Saman shares. “In today’s fast-paced world, our skin is overwhelmed. Beauty Cleanse was born to restore balance and work with your skin—not against it.”
Ancient Ingredients, Sustainable Practices
Rooted in her South Asian heritage, Saman incorporated time-honored superfoods such as turmeric, neem, and hibiscus—known for their restorative properties for over 5,000 years. Beauty Cleanse also embraces sustainability by upcycling ingredients like hemp, blueberries, and cranberries, transforming surplus and misshapen superfoods into high-performance skincare.
“Upcycling has deep roots in my family’s traditions,” Saman explains. “What others saw as waste, we turned into something beautiful and functional. Beauty Cleanse honors this legacy, combining ancient wisdom with modern circular beauty.”
Inclusive, Barrier-Strengthening Skincare
As a British South Asian woman, Saman felt a gap in the beauty industry for representation and inclusivity. Beauty Cleanse products are designed for all skin tones and types, focusing on strengthening the skin barrier with plant-powered formulas that are gentle, effective, and easy to use.
Saman highlights the importance of simplicity: “Healthy skin comes down to one thing: a strong barrier. My goal is to heal, simplify, and celebrate every skin type.”
Beauty Cleanse Hero Products
- Barrier Armour Ceramide Moisturiser (£24.99/50ml): Combines ceramides, plant-derived cholesterol, and oils to repair and protect the skin barrier against stress, over-exfoliation, and environmental factors.
- Spotlight Dark Spot & Pore Blur Niacinamide Treatment (£21.99/30ml): Features 7% niacinamide to reduce hyperpigmentation, smooth texture, and enhance radiance for all skin tones.
- 3B Blue Elixir Bio-Retinol Face Oil Serum (£23.99/20ml): A gentle yet effective serum with bakuchiol, blueberry seed oil, and blue tansy to target fine lines and pigmentation, ideal for sensitive skin.
- Ready Steady Glow Pink Ubtan (£19.99/60g): A modern twist on traditional South Asian Ubtan, blending hibiscus, rose petals, chickpea, and turmeric for gentle exfoliation and a radiant glow.
A New Standard in Skincare
Beauty Cleanse addresses 21st-century concerns like pollution, stress, and overexposure to actives with its innovative, superfood-powered formulas. By blending ancient traditions with modern science, the brand offers a revolutionary approach to skincare that’s sustainable, inclusive, and effective.
