CEW members from across the Beauty Industry and consumers across the UK have voted in the 2025 Beauty Awards. Thank you to all of the fantastic brands who took part this year and congratulations to all of our Winners.
The ballot was reviewed and the finalists were verified independently by EY.
CEW BEAUTY AWARDS – MEMBER VOTE
BEST NEW BODY PRODUCT – MASS
BYOMA – Nourishing Body Oil
BEST NEW BODY PRODUCT -PRESTIGE
Self Glow by James Read – Sunrise To Sundown Tinted Tan Serum
BEST NEW SUN CARE OR SELF-TAN – MASS & PRESTIGE
Ultra Violette – Ultra Violette Queen Screen SPF 50+ Luminising SKINSCREEN™
BEST NEW HAND OR FOOT PRODUCT – MASS & PRESTIGE
Grown Alchemist – Exfoliating Hand Wash
BEST NEW SKIN PREP OR MASK PRODUCT – MASS
BYOMA – Hydrating Milky Toner
BEST NEW SKIN PREP OR MASK PRODUCT – PRESTIGE
ELEMIS – Pro-Collagen Black Cherry Cleansing Balm
BEST NEW SKINTELLECTUAL – MASS
The INKEY List – Ectoin Hydro-Barrier Serum
BEST NEW SKINTELLECTUAL – PRESTIGE
Medik8 – Liquid Peptides Advanced MP
BEST NEW TARGETED SKINCARE – MASS
Hero – Hero Mighty Pimple Patch Nose
BEST NEW TARGETED SKINCARE – PRESTIGE
Paula’s Choice – Pro Retinaldehyde Dual-Retinoid Treatment
BEST NEW HAIR & SCALP PRODUCT – MASS
MONDAY Haircare – DEEP MOISTURE Hair Mask
BEST NEW HAIR & SCALP PRODUCT – PRESTIGE
Chāmpo – Pitta Growth Serum
BEST NEW HAIR STYLING PRODUCT – MASS
REHAB. – Dose 2.0 High Shine Finishing Oil
BEST NEW HAIR STYLING PRODUCT – PRESTIGE
Oribe – Gold Lust Dry Heat Protection Spray
BEST NEW GROOMING OR PERSONAL CARE PRODUCT – MASS & PRESTIGE
REHAB. – Shampoo Sheet
BEST NEW BEAUTY TOOL, DEVICE OR ACCESSORY – MASS & PRESTIGE
Tangle Teezer – The Ultimate Detangler Plant Brush
BEST NEW ELECTRICAL APPLIANCE – MASS & PRESTIGE
ZKIN – LED Facial Mask
BEST NEW COMPLEXION PRODUCT – MASS
Milk Makeup – Hydro Grip Gel Tint
BEST NEW COMPLEXION PRODUCT – PRESTIGE
Lisa Eldridge – Seamless Skin Pinpoint® Concealer Micro Correcting Pencil
BEST NEW EYE OR BROW PRODUCT – MASS
UKLASH – Complex Peptide Lash Serum
BEST NEW EYE OR BROW PRODUCT –PRESTIGE
Laura Mercier – Caviar Shimmer Reform Eye Stick
BEST NEW LIP PRODUCT – MASS
Milk Makeup – Cooling Water Jelly Tint
BEST NEW LIP PRODUCT – PRESTIGE
Lisa Eldridge – Rouge Experience Refillable Lipstick
BEST NEW WELLBEING PRODUCT – MASS & PRESTIGE
NEOM Wellbeing – Real Luxury Magnesium Bath Milk
BEST NEW BEAUTY SUPPLEMENT – MASS & PRESTIGE
Vida Glow – Collagen Liquid Advance
BEST NEW FRAGRANCE
Jo Loves Ltd – Amber Lime & Bergamot
BEST NEW HOME FRAGRANCE – MASS & PRESTIGE
NEOM Wellbeing – Hibernate 3 Wick Scented Candle
BEST NEW NICHE FRAGRANCE (NEW FOR 2025)
Chloé – Chloe Atelier des Fleurs Orchidée de Minuit Eau de Parfum
BEST BEAUTY ICON – MASS
Bioderma – Sensibio H2O Cleansing Micellar Water
BEST BEAUTY ICON – PRESTIGE
Tatcha – The Dewy Skin Cream
BEST NEW BRAND – MASS
DAISE
BEST NEW BRAND – PRESTIGE
Joonbyrd
BEST BRITISH BRAND
Medik8
BEST ESTABLISHED INDEPENDENT BEAUTY BRAND (NEW FOR 2025)
Augustinus Bader
BEST NEW INDEPENDENT BEAUTY BRAND (NEW FOR 2025)
Skin Rocks
RESPONSIBLE BEAUTY AWARD – SPONSORED BY GIVAUDAN
RESPONSIBLE BEAUTY AWARD FOR EXCELLENCE
Neals Yard Remedies
RESPONSIBLE BEAUTY AWARD FOR INNOVATION
REHAB
RESPONSIBLE BEAUTY AWARD FOR EXCELLENCE
Beauty Kitchen
Trilogy
RESPONSIBLE BEAUTY AWARD FOR INNOVATION
Pai Skincare
NYITA
2025 CONSUMER CHOICE AWARDS – IN PARTNERSHIP WITH SUPERDRUG
In 2022 we introduced 12 NEW CEW CONSUMER CHOICE awards to the line-up for the Beauty Awards. These consumer-facing awards were introduced in response to demand and feedback from members and brands.
All entries from the member-voted awards were consolidated into 12 categories.
Best New Body Product
The Ordinary – The Ordinary Salicylic Acid 0.5% Body Serum
Best New Sun or Self-Tan Product
St Tropez – Sunlit Skin
Best New Skin Product
Tropic Skincare – Hydrating Cleanser Refreshing Facial Gelée
Best New Hair Product
REHAB. – Essential Dry Shampoo
Best New Electrical, Tool, Device or Accessory
Tangle Teezer – The Ultimate Detangler Plant Brush
Best New Lip, Eye or Complexion Product
(Includes Best New Lip, Eye, Brow and Complexion products)
UKLASH – Complex Peptide Lash Serum
Best New Wellbeing Product
NEOM Wellbeing – Real Luxury Magnesium Bath Milk
Best New Fragrance or Home Fragrance Product
Marc Jacobs – Marc Jacobs Daisy Wild
Beauty Icon
Vaseline – Vaseline Original Lip Tin
Best New Brand
Self Glow by James Read
Best Independent Brand
Tropic Skincare
Best British Brand
ELEMIS
AMAZON BEAUTY MOST LOVED AWARD
COLOR WOW Dream Coat Supernatural Spray
