The Body Shop announced that it has become the world’s first global beauty brand to offer a fully vegan portfolio certified by The Vegan Society. The achievement covers the British brand’s entire skincare, bodycare, haircare, makeup and fragrance lines.
Ian Bickley, CEO of The Body Shop, said: “We know that vegan beauty matters to millions of people around the world, and we’ve worked tirelessly to achieve this huge milestone.
“We were the first beauty company to fight against animal testing in cosmetics. We were the first major global beauty brand to use cruelty-free musk in our fragrances. We have now achieved another global first.”
Director of Business Development at The Vegan Society, Chantelle Adkins, said: “Today we are extending a massive congratulations to The Body Shop for achieving 100% of their product formulations being vegan and certified with The Vegan Society’s Vegan Trademark. This has been a massive project for them and showcases their commitment and dedication to vegan beauty. We hope that this significant step sets a global standard for other beauty brands to follow and inspires further change to reduce animal use and exploitation across the industry.”
The Vegan Society represents the global gold standard in vegan certification across multiple industries, providing a trusted trademark for The Body Shop products. The certification process is thorough, with a meticulous assessment of every supplier and manufacturer of raw materials within the product catalogue. For The Body Shop, this meant over 4000 ingredients had to be validated for over 1000 products to carry the stamp.
For more information, visit www.thebodyshop.com
