THG LABS have released their 2024 Sunless Tanning Trend Report. With consumers more conscious of the risks around traditional sun exposure, the demand for sunless tanning products has surged, prompting a wave of creativity and innovation in the category.
Curated by THG’s Product Innovation team, this report explores the latest consumer behaviours, market dynamics, formulations and future trends shaping the sunless tanning category. Packed with data insights and an in-depth analysis of current self-tan trends, the presentation transforms these into innovative concepts with cutting-edge active ingredients tailored to meet future market demands and consumer expectations.
This report contains a snapshot of highlights from their more comprehensive sunless tanning presentation.
