THG Labs has published a new report: The THG Suncare Trend Report

We are entering a new era of sun protection, where cutting-edge science merges with elegance and sophistication. This shift is driving significant innovation in the industry, making every application of sun protection a crucial step toward safeguarding the future of healthier skin. As consumers become more informed and discerning, the demand for advanced and effective sun care products continues to grow, influencing how brands approach product development and marketing.

Curated by THG’s expert Product Innovation Team, this comprehensive report delves into exclusive data insights to provide a deep understanding of the evolving world of sun protection. We explore the latest shifts in consumer behaviour, highlighting what drives purchasing decisions and how preferences are changing across demographics. Additionally, the report examines key market dynamics, shedding light on growth opportunities, competitive strategies, and the global expansion of SPF-based skincare solutions.

Beyond consumer trends, we also delve into the cutting-edge ingredient technologies that are revolutionizing the efficacy and feel of sun care products. These advancements are not only enhancing protection from harmful UV rays but also improving the sensory experience and multifunctionality of sunscreens. Finally, we look toward the future, identifying upcoming trends and innovations that will shape the next generation of SPFs in skincare. From sustainability efforts to personalized sun care routines, this report offers a comprehensive look at the future of sun protection.