THG LABS has unveiled its latest Haircare Trend Report for 2026, offering an in-depth analysis of the developments expected to shape the future of the global haircare market.
Produced by the THG LABS Product Innovation Team, the report explores the emerging trends, consumer behaviours and scientific advancements influencing the category, while highlighting key opportunities for brands seeking to strengthen their position within an increasingly competitive market.
Among the report’s central themes is the continued evolution of scalp health, which is now moving firmly into the realm of dermocosmetics. The report examines how consumers are placing greater emphasis on scalp-focused routines, ingredient transparency and science-led formulations designed to support long-term hair and scalp wellbeing. The research also highlights the growing importance of longevity and follicle-focused innovation, reflecting a wider shift towards preventative beauty and wellness solutions. As consumers become more informed and selective in their purchasing decisions, brands are increasingly expected to support product claims with clinical evidence and efficacy-driven messaging.
In addition, the report explores how premiumisation continues to influence the category, with shoppers demonstrating a greater willingness to invest in high-performance products that deliver visible and measurable results. Changes in the language surrounding hair health and consumer expectations are also reshaping product development, marketing strategies and brand positioning across the sector.
The 2026 Haircare Trend Report is available to download free of charge and provides valuable insight for brands, formulators and industry professionals looking to stay ahead of the latest movements within the haircare space.
