Sustainability is no longer a buzzword; it’s a crucial aspect of businesses today.
Publishing in June, Mintel’s Global Outlook on Sustainability – A Consumer Study contains three years of trended data across 16 global markets, surveying a combined sample of 40,000 consumers.
Beyond the wealth of Mintel survey data (including 70+ infographic charts), it features more than 25 charts from external sources and 100 fully sourced and illustrated examples of cross-sector product, policy, campaign and art innovation examples from around the world to help inspire you, your colleagues and your business to rise to the challenge.
Mintel are offering a 20% off discount to access this study from now until the 4th June 2023 by pre-ordering your copy today with code EARLY20.
Climate Change is one of the biggest challenges of our times. As a result, sustainability is a focal point of interest for business and consumers.
As consumer awareness of environmental issues has increased, so too has their demand for businesses to take responsibility for their actions and demonstrate active engagement with sustainability issues. Our research helps businesses uncover the sustainable strategies they can adapt now to secure their future ROI.
Businesses across the globe are realising the economic, environmental and political consequences which inaction against climate change can cause. Staying ahead of the ever-changing consumer landscape is essential for businesses to remain competitive in a world where sustainability is a core concern.
What has Changed Consumers’ Attitudes Towards Sustainability?
Consumers are increasingly taking action to protect themselves against climate change, as they experience the economic effects of resource price rises. This has led to a focus on public health threats and resource shortages, such as water and food. This shift towards a more conservation-conscious behaviour has created an opportunity for companies to build trust with consumers by providing solutions that have a lasting positive impact. Mintel’s consumer study provides robust projections and actionable analysis to support businesses to capitalise on this trend.
Factors Influencing Consumers’ Attitudes Toward Sustainability
Climate Change and Global Warming
- 51% of global consumers believe that their country is suffering from climate change.
Water Shortages
- 4 billion people experience water stress conditions.
Plastic Pollution
- Plastic pollution is the second biggest concern for UK consumers.
Unaffordable Food Prices
- 44% of global consumers feel that food is “becoming unaffordable”.
Sustainability and ROI: How does sustainability affect your profits?
As the topic continues to take on a greater significance for consumers, it is important for businesses to embrace sustainability. This will only become more important, as new challenges and disruption are expected in the future. The exhaustion of essential commodities, or the threat of compliance costs, such as carbon or landfill taxes, are just some of the issues that businesses will need to be prepared for. It is vital that businesses are prepared for future sustainability challenges and those that make the right decisions will ultimately see a return on investment. Mintel’s Global Outlook on Sustainability Consumer Report provides practical insights to help businesses build resilience for a future of sustainable growth.
Engage Consumers on Sustainability: How your business can make an impact
Clear Communication
To remain competitive, companies must use transparent language to differentiate themselves as accountable for environmental issues, while still appealing to consumers’ desire for brand familiarity, quality and efficiency.
Emotional and Social Incentives
In the global study, Mintel’s research reveals the benefits of communicating emotional and social incentives for engaging in sustainable behaviour, as well as any barriers that may prevent customers from doing so. This could include discussing attitudes towards carbon taxes, aid to developing countries, ending fossil fuel investment, carbon imports and carbon offsetting or energy security.
Education
Businesses can become consumers’ allies and help them understand how their personal actions can have a positive impact on reducing greenhouse gas emissions. By providing this information, businesses can engage consumers in meaningful conversations about sustainability and help them make more informed decisions.
Mintel are offering a 20% off discount to access this study from now until the 4th June 2023 by pre-ordering your copy today with code EARLY20.
