CEW partners CreatorIQ are back with their fourth annual Influencer Marketing Trends Report is here! This report captures insights from hundreds of brands, agencies, and creators.
We went from the dominance of Reels on Instagram to carousels getting back in the game. Twitter became X, and Instagram launched Threads. Commerce swooped over TikTok. And we can’t forget about the space’s hottest new player, YouTube Shorts.
What changes over the past year affected marketers—from decision makers (who comprised 39% of organisation respondents) down to the end user (17%)? Which influencer marketing strategies proved most effective?
Download the full Influencer Marketing Trends Report for all this information and more.