Retail and the Future of Brand Building On Tuesday 8th October CEW and Amazon hosted a breakfast event exploring retail and the future of brand building, hosted at Amazon's UK headquarters.

(L-R) Melis del Rey, Category Leader Beauty and Personal Care, AmazonHelen Duxbury, Senior Account Manager, NPDKathleen Baird-Murray, Acting Beauty and Lifestyle Director, Vogue
Melis del Rey, Category Leader Beauty and Personal Care at Amazon shared insights on the launch of Lady Gaga’s new beauty line Haus Laboratories, and what makes a brand launch successful.  She was joined by Helen Duxbury, Senior Account Manager at NPD and Kathleen Baird-Murray, Acting Beauty and Lifestyle Director at Vogue for a panel discussion on what is the future of brand building.
Thank you to Amazon for hosting and the panel for a thought-provoking discussion.
Click here to view the photo gallery from this event.