Launched exclusively at Boots in over 380 stores across the UK & Ireland earlier this week, Function of Beauty is bringing its new collection to the high street, making it easier than ever for you to customise your haircare needs.
They are proud to present this innovative new retail concept that allows you to make like a mixologist and blend your own custom shampoo and conditioner formulas at home. It’s haircare for you, by you.
At Function of Beauty, they don’t believe that one size fits all. Just as every woman is different, so is every woman’s hair. And it’s time to empower your individuality. Their innovative approach marries the best of science and nature with a truly personalised approach, meaning you can customise your haircare based on exactly what your hair needs and not someone else’s.
Alexandra Papazian, Chief Executive Officer, Function of Beauty, told CEW
“We’re very excited to bring the first personalized hair care line to high street through our partnership with Boots. Boots is the ideal partner given its strong footprint across the UK and IRE. Function of Beauty are proud to have set a new standard for hair care with customization at the core, allowing customers to create their perfect formula based on their unique hair needs. They will no longer have to choose between a single benefit like moisture or shine and can truly create a multi benefit product at home. In fact with this collection, there are up to 3,000 combinations. We’re excited for what’s to come –  this is just the start of customizable haircare from Function of Beauty in the U.K.”Â
Unlike most haircare brands that only allow you to deal with one need at a time regardless of your hair type, whether it be frizz reduction or more moisture, Function of Beauty see beyond what you need to why you might need it. In other words, these products cater to your underlying hair type as well as how you want your hair to look and feel. And then when it comes to your hair goals, well, that’s where the fun begins.
