The way beauty shoppers discover and buy products has changed.
Search is no longer just typed, it is spoken, visual, and increasingly handled by AI agents that shortlist, rank, and recommend on a consumer's behalf. For beauty brands, that means your marketplace listings, your content, and your global strategy matter more than ever.
In this exclusive CEW webinar, Martijn Wiktor-Wagemans, Chief Strategy & Operating Officer at The Agency, shares how AI is transforming every stage of marketplace growth, from researching new markets and understanding what shoppers actually search for, to localising content, optimising the digital shelf, and preparing your brand for the agentic shopping era ahead.
Speaker
Martijn Wiktor-Wagemans, Chief Strategy & Operating Officer
The Agency
What You'll Learn:
- How AI compresses weeks of market research into hours, and what that means for beauty brand
expansion
- Why copy-pasting your UK listings into the US (or any new market) costs you sales, and how AI helps fix it
- The difference between translation and transcreation, and why it matters for beauty content
- How to use AI to analyse competitor listings, customer reviews, and category trends at scale
- What agentic shopping means for your digital shelf, and how to make your listings AI-ready today
- A realistic view of what AI can and cannot do, and where human expertise is still essential
Who Should Attend:
- Founders and senior leaders of beauty, wellness, and lifestyle brands selling or planning to sell online
- eCommerce, marketing, and digital teams curious about AI-driven tools and marketplace growth
- Brand managers exploring US, European, or global marketplace expansion
- Anyone who wants a practical, no-hype view of where AI fits into their eCommerce strategy
